Ikea advert doubles as pregnancy test

on 12 January 2018 Pregnancy

An advert in a magazine for furniture store Ikea contains similar technology to a pregnancy test, and invites customers to try it out.

The advert for a baby’s crib appears in Swedish women’s magazine Amelia and says ‘Peeing on this ad may change your life’.

It asks customers to pee on the marked area, like a pregnancy test, and if the customer is expecting then a surprise discount offer will be revealed for the crib.

The ad idea came from Swedish agency Åkestam Holst and was created in collaboration with Mercene Labs.

Ikea marketing manager Patrik Nygren-Bonnier said that the idea behind the ad was ‘to show life as it is for many of us as we can’ and how ‘Ikea products are inspired by life itself’.